Over the weekend, YouTuber Jake Paul launched an online platform designed to teach "young adults" practical skills outside of a typical education and how to monetize their creative pursuits. The launch event for the $20-a-month platform, called the Financial Freedom Movement, featured cannons shooting $1 dollar bills into the crowd and a meet-and-greet with Paul, who was reportedly "casually double-fisting different flavors of White Claw." However, the new platform draws similarities to a project Paul attempted two years ago, Edfluence, which has since went defunct. Edfluence was a series of educational courses designed to teach people how to become social media famous. It cost users $64 to take advantage of all its perks, and teased a chance to become a part of "Team 1000," an offshoot of Paul's Team 10 creator squad. Visit Business Insider's homepage for more stories.
Controversial creator Jake Paul is turning to his young fanbase to help launch an online course on how to be social media famous for the second time in two years. Paul, 23, has launched the Financial Freedom Movement, an online platform offering an education from Paul and other influencers on how to monetize their creative interests. For $20 a month, Paul tells young adults they can be "financially free from the 'societal cookie cutter life' 9-5 jobs we are all told to have." With more than 20 million YouTube subscribers, Paul has garnered millions of fans and attracted notorious fame over his eight-year online career. Paul's "Financial Freedom Movement" is undeniably targeted at his younger fanbase, and its website even includes a template for a letter for parents whose kids want funds to "invest" in Paul's course. The launch of Paul's new platform was celebrated with a wild event over the weekend hosted at a California outdoor paintball arena, Variety reports. The event included Paul and his friends reportedly shooting $1 dollar bills out of money guns into the crowd of teens, as well as the YouTuber double-fisting White Claw hard seltzers. Attendees at the event were invited to create picket signs and "rally" alongside Paul against college debt. "I'm sick of our education system and how it's teaching kids 0 real life skills for them to secure there (sic) on future," Paul wrote on Twitter the day of the launch. "I'm creating a movement for everyone who wants to take life into their own hands and learn real life skills from actual professionals." It's unclear how extensive the series of education videos are, although the website teases videos from influencers and "top millionaire instructors," many who appear on YouTube doing entrepreneurship seminars and motivational speeches. The website also says users get "weekly coaching calls" with Paul, and teases a "top prize" of flying out to film a vlog with Paul and his creator squad. Paul never completed high school; he dropped out before his senior year to move out to Los Angeles with his older brother, Logan Paul, to pursue a career that was just taking off on now-defunct app Vine. However, this isn't the first time that the younger Paul brother has tried to capitalize on his stunted education to sell instructional courses to fans. It's only been two years since Paul launched Edfluence, a series of videos teaching fans "how to be social media famous." Paul promised to teach users "things that have taken me years to master" for just $7 — then an additional $57 to actually unlock all 74 videos in the course. The $64 fee also gave users entry into "Team 1000," seemingly an offshoot of Paul's collab group of creators called Team 10. It's unclear whether Paul's "Financial Freedom Movement" will garner any more success than Edfluence, whose website no longer exists. Just two months into 2020, Paul has already had an eventful year. Following in the highly publicized steps of his older brother Logan, Paul took on YouTube gamer AnEnsonGib in a boxing match in January and was handed the victory midway through the first round. Days before the new year, Paul and YouTuber Tana Mongeau announced they were "taking a break" after a nine-month whirlwind relationship and a $500,000 Las Vegas wedding. Paul is also no stranger to controversy. He's been accused of turning his Los Angeles neighborhood into a "living hell", and he was fired from a leading role in a Disney channel show. The collective of creators he runs, Team 10, is a constant source of drama from former members who leave with stories to tell. "The Paul family is sort of notorious," Paul told Business Insider earlier this year. "Everyone wants to see the big bad wolves fall."SEE ALSO: These are the power players steering TikTok's rise in the US Join the conversation about this story » NOW WATCH: Apple forever changed the biggest tech event of the year by not showing up
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As YouTube celebrates its 15th birthday, we talk to five early adopters about how the all-singing...As YouTube celebrates its 15th birthday, we talk to five early adopters about how the all-singing all-dancing platform has evolvedLate on the evening of 14 February 2005, Jawed Karim, Chad Hurley and Steve Chen registered the website YouTube.com. Two months later, when the first video (of Karim briefly describing the elephant enclosure at the San Diego Zoo) was uploaded, a platform was launched that has gone on to change the world.Today, more than 2bn of us visit YouTube monthly, and 500 hours of footage is uploaded every minute. That’s a far cry from the 18-second video that started it all. Its stars are multi-millionaires: YouTube’s highest earner in 2019 was an eight-year-old called Ryan, who netted $26m. The number of creators earning five or six figures has increased by more than 40% year on year. At first, users earned a few hundred pounds for mentioning products in their videos; now they can make hundreds of thousands, and much more through exclusive brand deals. Not many like talking about their income: it makes them less relatable. Continue reading...
Jake Paul and Tana Mongeau's break-up was worth more than $600 million in media value — here's how their careers benefited from the whirlwind romance
Two of the most controversial creators on YouTube Tana Mongeau and Jake Paul got married last...Two of the most controversial creators on YouTube Tana Mongeau and Jake Paul got married last year, but broke up in January. They had a whirlwind open marriage, and nobody really knew if it was real or not. Getting together boosted their exposure to one another's audiences and has continued to help their careers rise. Mongeau recently released her own perfume, and Paul just followed in his brother's footsteps and won a professional boxing match. Insider asked online celebrity branding experts Marie Mostad and Stacy Jones how much Paul and Mongeau's eight-month relationship had increased their worth in terms of sponsorships and deals. Overall, Mongeau's worth could have increased 20-25% since April 2019, while Paul's could have increased by 5-10%. Visit Insider's homepage for more stories. YouTuber superstars Tana Mongeau and Jake Paul called time on their brief open marriage at the beginning of the year, but since then, their careers have only been going upwards. Mongeau just released her own perfume, which completely sold out in 76 minutes, and Paul beat AnEsonGib in a knockout boxing match that lasted less than a single round. Mongeau seemed to particularly benefit from the high-profile relationship, increasing her YouTube following by 33% from 3.9 million in April 2019 to 5.2 million today. Paul, although already a superstar with 18.3 million at the start of their relationship, increased 7.5% to 19.7 million. $605 million dollars of media value in 60 days In the last 60 days, media monitoring service Critical Mention found that there have been 1,825 mentions of Paul and Mongeau on online, TV, and radio, although most of these were related to their breakup. According to Stacy Jones, the CEO and founder of Hollywood Branded Inc, this has resulted in a 7.75 billion audience reach, which translates to over $605 million dollars of media value. Jones told Insider that Mongeau's increase in exposure is partly down to her celebrity romances and friendships, that include Bella Thorne, Lil Xan, and most recently, Paul. "While Tana is a comic and musician, it is her inclusion in those celebrity platforms that have opened the doors to being exposed to a new highly engaged audience who seem to like what she produces," she said. Her particularly high gain in recent months was aided by gathering new fans from Paul's platform, "as well as the massive media coverage that followed both the rise and crash of their overnight romance," Jones added. "The media coverage provided certainly helped Tana Mongeau become a more familiar name than it did Jake Paul, as his name is already incredibly saturated in the marketplace due to his years of content production," she said. Paul's increase of followers probably would have happened anyway, regardless of whether or not he was dating Mongeau, she added, "as there is a natural percentage uptick that continues if an influencer is actively producing content." Numbers aren't everything As Marie Mostad, the COO and co-founder of inzpire.me, pointed out, a rapid accumulation of followers isn't enough to increase someone's career worth. The number of people engaging with a creator's content better determines how much influence they have. "As a general rule, the engagement rate of a profile typically starts to fall after a profile reaches 100,000 followers," she told Insider. "Which means these two are not necessarily able to engage more people even with a larger following." On the other hand, people like to follow the lives of those they find interesting, and this intrigue is increased when a new relationship begins. This new exposure has the potential to allow both Mongeau and Paul to work with brands that weren't within their wheelhouses previously, Jones said. "However, with no wedding bells actually ringing, no setting up house together and starting a family, those potential deals also didn't really have the opportunity to come to fruition," she said. Mongeau has never been particularly brand-friendly Mongeau is not seen as "safe" to brands, which makes her an interesting case study, Jones said. Despite the fact she has an incredibly strong female follower base of 79%, and most of her demographic is 20-24-year-olds that brands are eager to interact with, she's still seen as a risk. "Tana is outspoken and crass, she's had negative feedback about commentary she has made, and the photos she splashes on Instagram are overtly sexual," Jones said. "She's not created a warm welcoming partnership opportunity for most brands with a female demographic to feel safe." Her image also took a hit when she created her own influencer event in 2018, called TanaCon, which was supposed to rival YouTube's VidCon. It rapidly spiralled out of control with overcrowding and fans waiting in the blistering California sun, due to lack of organization. "So even with an increase of fan following, and higher media coverage, the PR has certainly triggered brand marketers to learn more about her, but not likely to such a level to overwhelm her with new brand partnership deals in most cases," Jones said. Mongeau has partnered with fast-fashion brand FashionNova, a company that often aligns itself with more outspoken women, Jones said. "She absolutely will find more brands who are open to 'edgy' to partner within the months and years ahead," she said. Overall, a single sponsored Instagram post from Mongeau may have earned her $20,000 to $30,000 in April 2019, while now it could fetch her $35,000 to $40,000, according to Jones. "A full-blown campaign would net her six figures," she said. Mostad estimated Mongeau's worth in terms of sponsorships and sponsored social media posts to have increased by 20-25% since April 2019. Paul has his own controversies too Paul has a much more even split of followers, with 47% male and 53% female, Jones said. He became a Vine star, largely thanks to his brother Logan's success. But he has had a controversial past just like Mongeau. Disney severed ties with Paul in 2017, largely because of his obnoxious behaviour online and offline — he caused havoc in the LA neighbourhood where the first Team 10 house stood. Shane Dawson, a well-renowned YouTuber, even made an eight-episode long docu-series about whether Paul was a sociopath. "His behavior often is challenging to brands who want desperately to engage with his audience, but fear negative associations as well," Jones said. Despite this, Paul could now earn $100,000 to $500,000 for a brand deal depending on how comprehensive it is — a single post, an event attendance with multiple posts and stories, or a collab featuring all Team 10 members. Mostad estimated his sponsorship worth to have increased 5-10% since getting together with Mongeau. Both Mongeau and Paul have a tremendous amount of growth and income potential, Jones said. But there's a big caveat. Essentially, they're going to have to simultaneously stay popular with their fan bases and grow up at the same time. They'll have to find a way to keep their followers engaged as they become less controversial and dramatic to attract more sponsorships. "Most brands just are not comfortable with risk, and both Tana and Jake are risky brand ambassadors," she said. Read more: The rise of Jake Paul, the former Vine star who just announced he and YouTuber Tana Mongeau are 'taking a break' from their whirlwind marriage Meet Tana Mongeau, who ran a YouTube convention that turned into a 'Fyre Festival disaster' and may now be engaged to Jake Paul Tana Mongeau opens up about her marriage to Jake Paul: 'The wedding night was just hell' YouTubers Tana Mongeau and Jake Paul have called it quits after almost a year of petty drama and a wedding that was 'for fun and for content' Jake Paul said he 'fell out of love' with his wife Tana Mongeau and 'in love' with boxingJoin the conversation about this story » NOW WATCH: A 45-year-long study discovered trends in successful hyper-intelligent children
Jake Paul said his 'wife' Tana Mongeau didn't deserve her 'Creator of the Year' Streamy award over MrBeast, and she says she agrees
Tana Mongeau won "Creator of the Year" at the 2019 Streamy Awards, to the displeasure of...Tana Mongeau won "Creator of the Year" at the 2019 Streamy Awards, to the displeasure of other YouTubers who argued that it should have gone to MrBeast for his #TeamTrees charity initiative. One of those YouTubers is Mongeau's "husband," Jake Paul, who said Mongeau didn't deserve the award during an appearance on his older brother Logan Paul's podcast "Impaulsive." Mongeau responded to an article about the episode on Twitter and said she agreed that MrBeast, whose real name is Jimmy Donaldson, "deserved it above anyone." Paul replied to Mongeau's tweet and said people were taking his quote "wrong," adding that he views Mongeau as a celebrity, not a "creator," as opposed to Donaldson who "wakes up everyday thinking about youtube [sic]." Visit Insider's homepage for more stories. Not everyone was happy that Tana Mongeau won "Creator of the Year" at the 2019 Streamys — not even, it seems, her "husband" Jake Paul. Multiple YouTubers, including Paul, thought the award should have gone to 21-year-old Jimmy Donaldson, known on the platform as MrBeast. Donaldson successfully raised $20 million for his #TeamTrees initiative to plant 20 million trees through the Arbor Day Foundation, and quickly rose to viral fame for his engaging stunts and challenges on YouTube. On an episode of "Impaulsive," Logan Paul's podcast, his younger brother said that people who win awards like the Streamys aren't the ones "who should be winning the awards most of the time." Logan asked Jake if Mongeau "correctly won that award," and Paul said no, and that Donaldson should have. Mongeau quote-tweeted an article about the "Impaulsive" episode and said she agrees. "beast did something this year that changed the world & deserved it above anyone," she wrote. "i agree & respect honesty. i'm very lucky to have fans that voted the way they did.. 2020 i strive to support ppl the way they support me." *opens twitter**closes twitter* heard what he’s saying. beast did something this year that changed the world & deserved it above anyone. i agree & respect honesty. i’m very lucky to have fans that voted the way they did.. 2020 i strive to support ppl the way they support me :/ https://t.co/SW3IqJRQ9G — Tana Mongeau (@tanamongeau) December 22, 2019 Paul replied to her tweet and wrote that people were taking his quote "way 2 wrong." "im so f---ing proud of u & I wouldn't even label you as a 'creator,'" Paul replied. "ur a celebrity.. u get paparazzi'd everywhere u go.. u have 2 MTV shows & ur not a typical 'youtube creator.' beast wakes up everyday thinking about youtube [sic]." Mongeau liked his reply, but she also liked a fan's tweet that criticized Paul's response. "By constantly telling tana that she didn't deserve it, is going to hurt her," the fan wrote. "It's not like she could've helped winning? Her fans voted for her. So let's just accept it and move on?" Since winning the award, Mongeau has reiterated in tweets and social media posts that she feels undeserving of it. She even said in her acceptance speech that she never felt like she'd be a "Creator of the Year" and didn't feel like one. "Creator of the Year" was one of two Streamys that was audience choice. Mongeau was nominated alongside Donaldson, late-night host Lilly Singh, David Dobrik, Emma Chamberlain, and more, but she was the only creator to heavily promote her nomination on Twitter. Her fans voted overwhelmingly for Mongeau, in large part because of the self-promotion. Read more: A timeline of Tana Mongeau's relationship with Noah Cyrus, who Mongeau claimed to be dating while still 'married' to Jake Paul Tana Mongeau's Coachella outfit was the top trending female celebrity look on Google in 2019 YouTuber Tana Mongeau said she turned down a $2 million deal with an energy drink company, even though she's 'cripplingly demonetized' 6 celebrities who have opened up about their polyamorous relationships Join the conversation about this story » NOW WATCH: Behind the scenes with Shepard Smith — the Fox News star who just announced his resignation from the network