Netflix is the leader in streaming TV with a global audience of 167 million subscribers and counting. Its last decade of unrivaled subscriber growth, and an equally impressive stock climb, has forced legacy media to take streaming seriously or risk irrelevance, and tech titans to vie for a piece of the streaming TV pie.
By the end of 2020, Apple, Disney, Comcast, AT&T, and ViacomCBS will each have unveiled new streaming strategies to challenge Netflix and keep up with the viewer shifts it spurred.
The new competition is placing more pressure on Netflix to expand internationally where there's still ample room for growth and to improve its balance sheet.
Business Insider spoke with current and former Netflix employees, and industry experts, to identify the 54 most powerful executives who are leading key growth areas at the company. Netflix has many leaders — not all of whom are included here — but this list gives an inside look at who to watch in 2020.
At the top of the company is chief executive Reed Hastings, who cofounded Netflix in 1997 as a hub for online-movie rentals, oversaw its move into streaming video 10 years later, and drove the company to become the first truly global TV service.
Hastings' core leadership team includes influential execs like content chief, Ted Sarandos, who oversees the company's colossal content budget; and chief product officer, Greg Peters, who is responsible for every aspect of the platform from its price to giving users the option to turn off auto-play video.
There are also execs driving key initiatives within Netflix whose names might not be as familiar as those in the c-suite. They include movie boss, Scott Stuber, who is turning the company into a major player in Hollywood; top animation exec, Melissa Cobb, who is helping Netflix compete with Disney Plus; creative-production lead, Rochelle King, who is managing one of the fastest-growing teams at Netflix this year; product vice president, Todd Yellin, who is pushing Netflix to evolve entertainment with new formats like "Black Mirror: Bandersnatch"; and Bela Bajaria, who is developing content for crucial international audiences.
Each plays their part to get people to spend more time with Netflix, which will be a key factor in keeping viewers around as new platforms launch.
"The real measurement will be time," Hastings said at the New York Times Dealbook conference in November. "How do consumers vote with their evenings?"
This chart is interactive. Click on "core team" to get the full list of names.
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Business Insider asked Netflix insiders how to get a job at the streaming company. See our coverage on BI Prime:
- Exactly what it takes to get a job at Netflix, according to its head of hiring, former employees, and recruiting experts: Insiders share their best tips for navigating the hiring process, from how to prep for an interview to what to do if you don't get the job.
- Netflix's recruiting boss reveals the team the company is staffing up the most in 2020: Netflix's creative-production team will be its biggest hiring priority.
- How to get noticed by Netflix job recruiters who can help you get hired, according to company insiders: The first step is to craft your online persona to tell your professional story.
- How to get a job interview at Netflix with the help of employee referrals — and what to avoid doing, according to company insiders: Recommendations from Netflix employees can get prospective candidates noticed by Netflix recruiters. Former employees shared their top tips on getting referrals, and using them to land a job.
- Netflix's 5 toughest job-interview questions, according to company insiders: These are some of the job interview questions prospective candidates should be prepared to answer at any stage of the hiring process.
- What to do if Netflix rejects you for a job the first time around, according to its head of hiring: One employee interviewed at Netflix three separate times before being hired, Netflix's vice president of talent acquisition said.
- The top 10 slides from Netflix's groundbreaking first culture deck that experts say had the most impact: Netflix's culture deck is a must read for prospective candidates. Recruiters explain what sets Netflix's culture apart from other tech companies.