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A major shift is coming that will rock the tech world as we know it. In 2019, the focus was on collecting data on user behavior. But in 2020, the attention will be on translating these statistics into actionable insights to form authentic and lasting connections with customers. Even the most adamant Luddites are becoming amenable to the widely spreading "anti-the-way-it-used-to-be" attitude of consumers. We'll see out-of-touch marketing strategies gradually become extinct as values, transparency, and personalized content become vital for company survival. Like it or not, tech innovation is here to stay and it is growing and changing by the day. As consumer demands become increasingly influential on digital advertising, it is crucial to stay ahead of these insights and trends, in order to not be left behind. eMarketer has put together a list of Five Digital Trends to Track as We Head Into 2020 across Digital Marketing, Media, and Commerce. These five main trends will include the following insights:
Voice technology will move beyond smart speakers, and close in on visual search capabilities. Google will remain the dominant search platform, but some consumers may shift to other platforms. Traditional TV services will lose customers to subscription video-on-demand services like Netflix and Hulu, causing advertisers to rethink their strategies. Direct-to-consumer (D2C) brands like Warby Parker and Glossier will maximize their online presence by introducing a traditional brick-and-mortar component. Privacy concerns will cause news outlets and social platforms to steer away from data targeting practices that won't be well received by their audiences. Facebook's user base will continue to dwindle and advertisers may finally follow suite.
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