Planters engineered a viral Super Bowl moment with Baby Nut. A network of meme pages was created before its debut to ensure internet fame.
Planters attempted to create a viral Super Bowl moment by bringing Mr. Peanut back as "Baby Nut." The move was evocative of Baby Yoda, but was clearly pre-planned as a branding effort. A series of meme pages were created before Baby Nut's rollout to spread memes about the character. The move could violate Twitter's rules against spam.
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Planters, the nut brand, had engineered the perfect viral moment for the 2020 Super Bowl — killing their mascot Mr. Peanut and bringing him back as Baby Nut, a smaller, cuter version of the character that immediately brings Baby Yoda to mind. But unlike Baby Yoda's virality — which was seemingly a grassroots internet movement driven by the cuteness of the character in Disney's "The Mandalorian" — Baby Nut's debut came with an infrastructure of pre-planned internet stardom, showing the lengths to which companies will go to ensure they get a viral moment. Planters appears to have made multiple meme pages for Baby Nut before its rollout A typical part of major viral moments in the last few years has been the appearance of numerous meme pages devoted to sharing images and videos joking about the topic at hand. With Baby Yoda, hundreds if not thousands of meme pages were made by fans or people interested in capitalizing on interest in Baby Yoda memes. Now, with Baby Nut, it appears we're seeing corporations catch on to the trend, manufacturing their own meme pages before the rollout of the character. After the debut of Baby Nut during the Super Bowl, the verified @MrPeanut account retweeted memes from separate accounts about Baby Nut. For most viral moments this wouldn't be surprising, but upon further inspection, the accounts that were retweeted were created in January 2020, before the public knew about Baby Nut — suggesting that they were part of the ad campaign. One account that was shared, Baby Nut Expressions (@BabyNutLOL), had 46 followers at the time of this writing, and almost immediately began sharing memes about Baby Nut after the commercial.
Quite literally dancing on Mr. Peanut's grave. #babynut pic.twitter.com/IffeMAw3ek — Baby Nut Expressions (@BabyNutLOL) February 3, 2020
Another account @BabyNutReal had 37 followers at the time of this writing and was created in September 2019, and similarly began sharing Baby Nut memes shortly after the commercial aired.
⠀ (__/) ⠀ (•ㅅ•) Mr. Peanut ＿ノ ヽ ノ＼ __/ `/ ⌒Ｙ⌒ Ｙ ヽ( (三ヽ人 / || ﾉ⌒＼ ￣￣ヽ ノ ヽ＿＿＿＞､＿＿_／ ｜( 王 ﾉ〈 (__/) /ﾐ`ー―彡 (•ㅅ•) Baby Nut — Baby Nut (@BabyNutReal) February 3, 2020
@BabyNutBaby, @BabyNutMemes, and @BabyNutFanpage were also created in January, before the rollout of Baby Nut, and shared similar memes. @BabyNutMemes like a tweet from @MrPeanut as early as January 14th. Kraft Heinz, the parent company of Planters, did not immediately respond to request for comment. The accounts could potentially violate Twitter's rules against spam While Twitter allows for easy account creation, an organized effort to attempt to amplify homebrewed Baby Nut memes could violate the company's policies on spam and platform manipulation, which reads, "You may not use Twitter's services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people's experience on Twitter." Specifically, Twitter calls out "coordinated activity, that attempts to artificially influence conversations through the use of multiple accounts, fake accounts, automation and/or scripting," and "operating multiple accounts with overlapping use cases, such as identical or similar personas or substantially similar content." Twitter did not immediately respond to request for comment. While such activity isn't entirely unheard of around businesses and brands, the use of meme pages specifically to amplify a specific viral moment such as Baby Nut signals a new corporate understanding of the internet ecosystem. Read more Disney showed off the first footage for its upcoming Marvel shows during the Super Bowl. Here it is. Latinx and Spanish-speaking fans are celebrating Shakira and Jennifer Lopez's Super Bowl halftime show as a triumph of representation Jennifer Lopez's 11-year-old daughter Emme performed with her mom at the Super Bowl and sang her heart out Join the conversation about this story » NOW WATCH: People are still debating the pink or grey sneaker, 2 years after it went viral. Here's the real color explained.
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Newborns at Miami hospitals are being dressed in Super Bowl LIV outfits, including referee onesies and football hats
Some babies born in Miami maternity hospitals ahead of the Super Bowl LIV were dressed in...Some babies born in Miami maternity hospitals ahead of the Super Bowl LIV were dressed in football-themed onesies. Newborns wore knitted football hats, referee outfits, and onesies that said "Super Bowl Rookie." The outfits were donated to Jackson Health System by the Miami Super Bowl Host Committee. Visit Insider's homepage for more stories. Babies born at three Miami maternity hospitals ahead of Sunday's game between the San Francisco 49ers and the Kansas City Chiefs were dressed appropriately in Super Bowl LIV-themed attire. The Miami Super Bowl Host Committee donated the newborns' outfits to Jackson Health System, a Miami-based network of public hospitals, according to a press release obtained by Insider. In a tweet sharing a video of the babies dressed in their Super Bowl attire, the Miami Super Bowl Committee pointed out that the newborns are "aLIVe just in time for Super Bowl LIV." aLIVe just in time for Super Bowl LIV 🏈 How cure are these @JacksonHealth Super Bowl Babies?! #LIVEITMIAMI #SBLIV #SBLIVE pic.twitter.com/kGBEcY675p — Miami Super Bowl LIV (@MIASBLIV) January 31, 2020 The babies wore crocheted football hats, and some were dressed in blue onesies, which read: "Super Bowl Rookie." Other newborns napped in NFL-worthy referee outfits, complete with faux whistles and pockets. Staff at three Miami hospitals under the Jackson Health System — Jackson Memorial Hospital, Jackson North Medical Center, and Jackson South Medical Center — coordinated with new parents beginning on Tuesday to dress their newborns in the festive, football-themed outfits, according to the press release. It's not the first time hospitals have styled newborn in outfits tied to pop culture or seasonal events. In November 2019, UPMC Magee-Womens Hospital in Pittsburgh, Pennsylvania, dressed babies in red cardigans and sneakers in honor of "A Beautiful Day In The Neighborhood," which starred Tom Hanks as Mister Rogers. In July, the same hospital also dressed babies in pickle costumes to celebrate the city's annual Picklesburgh festival. Read more: This hospital is dressing babies born during Shark Week in adorable Baby Shark onesies 14 parents reveal the most surprising expenses they faced after having a baby These hospitals dress up NICU babies in Halloween costumes, and the photos are too cute Join the conversation about this story » NOW WATCH: Most maps of Louisiana aren't entirely right. Here's what the state really looks like.
Memes joking about World War III and avoiding a draft are going viral, but so are angry counter-tweets about civilians at risk in the Middle East
After a US airstrike in Iraq killed a top Iranian general, people flooded the internet with memes...After a US airstrike in Iraq killed a top Iranian general, people flooded the internet with memes about the possibility of World War III, with many joking about how to avoid a potential draft. Memes overtook Twitter, Instagram, Reddit, and TikTok, but were soon met with counter-arguments about why war isn't funny, especially since the lives of civilians in the Middle East are at risk. Some meme-makers said they were using humor to cope with their fear and anxiety about war. Social media stars with big platforms like James Charles also faced criticism for tweets about draft-dodging that some felt were offensive. The discourse illustrates how the irreverent nature of memes can clash with the global perspectives of users on large social media platforms like Twitter. Visit Insider's homepage for more stories. A meme cycle follows nearly every major news cycle, with social media platforms flooded with jokes about everything from President Donald Trump's impeachment to YouTuber drama. The news that a US airstrike in Iraq killed a top Iranian general was no different, prompting a massive meme cycle about the possibility of an impending World War III. Viral posts quickly began circulating, making light of draft-dodging and Americans fighting a war in Iran. But not everybody was laughing. The memes were met with their own wave of backlash that criticized Americans in particular for joking about US military action that could largely affect civilians in the Middle East. "Americans are making a joke out of something that will kill millions here in the Middle East," says one tweet that quotes a joke about going to the trenches in World War III. "Our lives are in danger. We're worried about our future. This is disgusting." Americans are making a joke out of something that will kill millions here in the Middle East. Our lives are in danger. We’re worried about our future. This is disgusting. https://t.co/T6mzbYfAli — yousef (@yousefslym) January 3, 2020 The irreverent nature of memes clashed with the global perspective of war and violence on large social media platforms Not all the counter-tweets specifically attacked meme-makers, but they did attempt to draw attention to the past realities of war. Memes have been in use online since the early 2000s, but the meme cycle as it exists today is unlike anything in a previous period of American wartime. The counter-arguments addressed the realities of military conflicts for people of color both in the US and abroad, where the violence takes place. "[T]his war will likely bring another wave of islamophobia and xenophobia against anyone visibly brown just like after 9/11 so we should probably be more worried about that than getting drafted," said one viral tweet, referring to the popularity of draft-dodging memes. this war will likely bring another wave of islamophobia and xenophobia against anyone visibly brown just like after 9/11 so we should probably be more worried about that than getting drafted — 𝔩𝔞𝔥𝔦𝔞𝔥 (@eclipsecassette) January 3, 2020 these jokes describing the atrocities you would be "forced" to commit in a hypothetical draft just show that none of you are oblivious to the horrors the US military has enacted upon the world at large you just don't care — fatima (@pistakuIfi) January 3, 2020 Many of the criticisms were met with the memes' audience saying they were using humor to cope with fear and anxiety about war, but that justification didn't resonate with detractors who said the fear and anxiety would be felt by people who were affected by the violence itself, and not by choice. yeah ngl this ‘we joke to get us through trauma’ thing ain’t applicable this time lol, it is not your trauma to joke about — 🌹 galatians 4:16 🌹 (@chornwolloms) January 3, 2020 "[Y]ou as a western living in europe, america or austalia [sic] have nothing to cope with!" read one response. "war will never touch you! american wars never touch american soil, its poor people in the global south who will pay for it in their blood and in their lives and dreams!" "jokes are how we cope" you as a western living in europe, america or austalia have nothing to cope with! war will never touch you! american wars never touch american soil, its poor people in the global south who will pay for it in their blood and in their lives and dreams! — M (@lesbianweiying) January 3, 2020 The privilege that Americans have to post WW3 memes while the actual people who will be suffering (Iraqis and Iranians) will be talked about for two weeks and forgot about I truly hate you all — supreme bolshevik barb ☭ (@meanmediumode) January 3, 2020 Not all of the World War III memes and jokes were as offensive as cavalier attitudes toward bombing civilian populations, but they all got lumped in together in trending hashtags and by algorithms on apps like TikTok. alright joking about blowing up five year olds is absolutely not coping — chrißy (@holychrissy) January 3, 2020 Perspectives of social media users who live in the global south joined the conversation, showing how memes and jokes for and by US-centric audiences are perceived globally. "[T]he lives of people in the global south are worth more than just a throwaway joke about your self-centered a--es being drafted for war, none of you understand the reality of war, none of you will ever understand the full extent of it," read one tweet from a Twitter user who lives in the global south. the lives of people in the global south are worth more than just a throwaway joke about your self-centered asses being drafted for war, none of you understand the reality of war, none of you will ever understand the full extent of it — ramona (@gothforbid) January 3, 2020 The privilege that Americans have to post WW3 memes while the actual people who will be suffering (Iraqis and Iranians) will be talked about for two weeks and forgot about I truly hate you all — supreme bolshevik barb ☭ (@meanmediumode) January 3, 2020 Some social media stars with large platforms joked about the possibility of a draft, including James Charles, who tweeted several photos of himself in drag with the caption, "me when the government comes knocking on my door for the draft." me when the government comes knocking on my door for the draft pic.twitter.com/gitX4Q1qHi — James Charles (@jamescharles) January 3, 2020 His tweet drew several different lines of criticism, including from people questioning whether it was appropriate for him to joke about pretending to be a woman in light of the Trump administration's ban on transgender service members. "[J]ust to clarify, this tweet has nothing to do with the trans military ban, which I obviously do not support," he wrote in a reply. "[I]t's a lighthearted joke regarding the fact that I had to register for the draft when I turned 18, just like every other boy, & i don't wanna fight in a war. that's all" As protests and demonstrations against military action in Iran took place across the US the weekend after the Trump administration's airstrike in Iraq, some tweets urged people who were joking to stop the memes and contact their elected representatives to express their anti-war sentiment instead. War is not a fucking joke. It is a destructive and selfish act. 4,424 U.S. soldiers and an estimated 600K Iraqi civilians died in the Iraq war over WMDs that did not exist. So please stop with these #WWIII memes and instead call your Congress members and tell them #NoWarWithIran. — Ryan Knight 🏳️🌈🗽 (@ProudResister) January 3, 2020 Read more: WWIII memes are taking over the internet following the US strike on an Iranian commander. Users explain why they're using humor to cope. The acting chief of the Department of Homeland Security says there's 'no specific, credible threat' from Iran against the US How Trump's decision to strike a top Iranian commander unfolded at Mar-a-Lago Iranian commander and Trump fought each other with 'Game of Thrones' memes before airstrike on General Soleimani Join the conversation about this story »
A nurse knit Baby Yoda Christmas hats for every newborn at a Pittsburgh hospital and they're adorable
Newborn babies at UPMC Magee-Womens Hospital are being dressed up as Baby Yoda to celebrate the...Newborn babies at UPMC Magee-Womens Hospital are being dressed up as Baby Yoda to celebrate the holidays. The hats were crocheted by a registered nurse who works in the baby ward. The hospital has been known for dressing up newborn babies in unique outfits — including pickles and Mr. Roger's cardigans — for years. Visit Insider's homepage for more stories. A hospital in Pittsburgh is making headlines for the adorable handmade Baby Yoda hats they're making to dress up newborn babies this holiday season. The hats, which feature green ears peeking out from under a Santa's hat, were made by a registered nurse who works in the baby ward at UPMC Magee-Womens Hospital. Caitlin Pechin said that it took about an hour and a half to make each hat, a tribute to the "Mandalorian" character on Disney+, and that she enjoys keeping the hospital tradition alive. The hospital regularly dresses their babies up in fun outfits — from July's pickle swaddles to Mr. Roger's-esque cardigans in November. Pechin said she didn't think the tradition would ever end, she said in a video provided by the hospital. "I don't plan on leaving there anytime soon, and even if I did I would still make them," she said. The outfits made for this holiday season were extra special for Sean and Bri McGowan, who recently gave birth to son Jackson River at the hospital. Bri said she was "so excited" to see her son dressed up in the Baby Yoda costume, which also included a onesie with the words "Cute I Am." "We've been laughing," her husband said. "Ever since she watched 'The Mandalorian' when it came out, she looked at me and was like, 'I want one.' I said, 'Well, you're going to get a baby soon.'" The couple said that they re-watched all of the "Star Wars" movies in advance of Jackson's birth, and even visited Disney World a couple of months ago in Star Wars and Disney-themed pregnancy T-shirts. Sean's read "I am the father" and Bri's read "bibbidi babbidi bump." Read more: You can buy a Baby Yoda statue in 'The Sims 4' now, and fans are posting memes of their hilarious in-game creations 'Saturday Night Live' had a horrifying take on Baby Yoda that involved Kyle Mooney and an impressive makeup look 12 Baby Yoda gifts they'll absolutely love even if they haven't watched 'The Mandalorian' 'Baby Yoda' toys and stuffed animals are finally available to pre-order — here they are Join the conversation about this story » NOW WATCH: On Giving Tuesday, see how Bill Gates and Warren Buffett are changing the world like no other humans in history