That is a new paper by Yonathan A. Arbel and Roy Shapira, forthcoming in Vanderbilt Law Review: Nudniks are those who call to complain, speak with managers, post online reviews, and file lawsuits. Typified by an idiosyncratic utility function and personality traits, nudniks pursue action where most consumers remain passive. Although derided in courtrooms and […] The post Theory of the Nudnik: The Future of Consumer Activism and What We Can Do to Stop it appeared first on Marginal REVOLUTION.