It's not just roles like data scientist and software engineer that companies are eager to hire. Increasingly, organizations also need executives to manage non-tech aspects of digital overhauls, like the accompanying cultural transformation. That's why the most sought-out executive roles in 2020 are poised to be chief transformation officer, chief culture officer, and senior vice president of customer experience, according to a new study from executive search firm ON Partners. The roles often require diverse skill sets, including the ability to work with business-units across the enterprise to determine which applications will drive the most return on investment. Click here for more BI Prime content.
Companies are still rushing to find talent to ensure their digital transformation efforts are successful, but it's not just tech workers like software engineers or data scientists that are in demand. At the executive level, corporations are seeking individuals that can manage the non-tech aspects of the overhaul. That's why three of the most sought-out positions in 2020 are poised to be chief transformation officer, chief culture officer, and senior vice president of customer experience, according to a new study from executive search firm ON Partners. "Emerging technologies are driving the need for positions in various markets that can address all that these technologies are enabling," Marc Gasperino, a partner at the firm, wrote in the report. "The focus on the customer experience has never been more paramount, and organizations are also realizing that cultivating a strong internal culture can prove to be make or break." While the technology is readily available for most businesses, a corresponding cultural shift is often necessary to successfully implement artificial intelligence and other applications. The executive managing the cultural transformation varies by organization, whether it be the chief culture officer or another member of the C-suite. Shamim Mohammad, CarMax's chief information and technology officer, for example, led an effort to form cross-functional teams to build new product offerings, including a platform that allows customers to complete their car purchase online and ship it directly to their house. Increasingly, organizations need an executive tasked strictly with communicating across various business units to ensure digital investments are directed towards areas that will have the most significant impact on operations. Michael Lindsey, chief transformation officer of PepsiCo's most profitable division, Frito-Lay, is figuring out how to adjust the packaging of its products to allow the employees who stock supermarket shelves o use AI to improve presentation and maximize sales. Many of these transformation efforts are focused on improving the customer experience. Comcast, for example, is using three different avenues — a venture fund, a Silicon Valley-based research and development team, and an internal accelerator — to figure out how to better address client issues. That often requires leaders like the chief information officer to work closely with roles like customer experience managers to figure out exactly how new tech can be used to enhance external interactions. Combined, the three roles and the high-level of demand show just how eager companies are to invest in new tech upgrades — and how they need the leadership necessary to do it. SEE ALSO: How $132 billion brewery giant AB InBev is using AI to fight corruption and spot business fraud around the globe Join the conversation about this story » NOW WATCH: Taylor Swift is the world's highest-paid celebrity. Here's how she makes and spends her $360 million.
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