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  Release the Influencers! Quibi’s Plan for Streaming Success

  

  nytimes.com

  Are you an online star with more than 500,000 followers? Jeffrey Katzenberg may want to have a word with you.

  boodram shan hollis rachel katzenberg jeffrey millennial generation quibi holdings llc social media

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  Quibi is selling content to Roku

  

  nytimes.com

  The failed streaming company led by Jeffrey Katzenberg and Meg Whitman is in talks with Roku...

  The failed streaming company led by Jeffrey Katzenberg and Meg Whitman is in talks with Roku about a deal.

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  Quibi insiders explain how its Hollywood roots led to a traditional approach to mobile TV: 'If it can be on YouTube, it can't be on Quibi'

  

  businessinsider.com

  Mobile-video service Quibi has tried to distance its subscription app from free, social-media platforms like YouTube,...

  Mobile-video service Quibi has tried to distance its subscription app from free, social-media platforms like YouTube, Instagram, and Snapchat. "If it can be on YouTube, it can't be on Quibi," founder Jeffrey Katzenberg is known to say, sources close to the company told Business Insider. But that thinking also injected a rather traditional view of TV — centered on big stars and familiar concepts...

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  Quibi Is Finally Here. Wait, What’s Quibi?

  

  vulture.com

  Quibi launched: a $1.8bn bet on Hollywood-quality mobile video from Jeffrey Katzenberg, with a 90 day free...

  Quibi launched: a $1.8bn bet on Hollywood-quality mobile video from Jeffrey Katzenberg, with a 90 day free trial and 1.7m downloads in the first week. Thoughts: 1: this is a total un-Silicon Valley way to do things - betting billions before any contact with the customer, and going for a huge fully-formed product rather than experimenting and iterating. 2: It's also (as I've also argued about Netflix) a TV company,...

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