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  Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service

  

  nytimes.com

  The company is spending more to promote the iPhone than it is on ads for ‘The Morning Show’ and other programs on Apple TV Plus.

  advertising and marketing advertising;marketing apple apple inc apple tv plus online advertising

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  Golden Globes host Ricky Gervais roasted Apple for its 'Chinese sweatshops' in front of hordes of celebrities as Tim Cook watched from the audience

  

  businessinsider.com

  Ricky Gervais tore into Apple at the Golden Globes on Sunday night with Apple CEO Tim...

  Ricky Gervais tore into Apple at the Golden Globes on Sunday night with Apple CEO Tim Cook present in the audience. While the British comedian praised "The Morning Show" – which is made by Apple – as "a superb drama about the importance of dignity and doing the right thing," he noted it was "made by a company that runs sweatshops in China." Addressing...

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  Apple Enters Show Business With a Black-Carpet Premiere

  

  nytimes.com

  Apple TV Plus arrives Friday with “The Morning Show,” starring Reese Witherspoon and Jennifer Aniston, as...

  Apple TV Plus arrives Friday with “The Morning Show,” starring Reese Witherspoon and Jennifer Aniston, as its flagship streaming program.

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  Apple's Long, Bumpy Road to Hollywood

  

  hollywoodreporter.com

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