India is no stranger to luxury. But its manifestations have only begun to rise recently.
I still remember 2009 and the huge number of trips I made to the newly opened DLF Emporio mall that year, because all international brands were opening their stores one by one at this New Delhi mecca of pure luxury.
From Cartier to Dior, international brands had finally found a location apt for their sparkling stores in India. And suddenly, all these brands and the Indian luxury industry were in news.
Not that Indian luxury brands didn’t exist before this. They did. After all, who else donned the celebrity and rich brides of India before this era. It’s just that Indian luxury brands were maybe only fixed on the pages of luxury magazines in India. After this time, they became mainstream.
Today everybody knows J. J. Valaya, Suneet Varma, Sabyasachi Mukherjee, Abu Jani Sandeep Khosla, Good Earth, Hidesign, Zoya, Forest Essentials, Mirari and the many Indian luxury brands available in the market.
Soon, during this time, the number of luxury magazines in India also rose. From Harper’s Bazaar to Robb Report – all started printing Indian editions. As disposable incomes rose, so did the need for education on where to spend all that money.
This era was soon led by the emergence of new Indian luxury brands. And that growth is still being seen today. With many new brands coming to the fore (and many shutting shop too), the luxury scene in India has never been so diverse and competitive!
New age arrivals include Jaipur Watch Company, Postcard Hotels, Beyond Designs, SS Homme and plenty more.
These new Indian luxury brands are tapping into the millennials’ love for heritage, global style and “I want it now” attitude to offer the best products and services, at par with their global counterparts.
As the Indian luxury market flourishes, so do these myriad Indian luxury brands. And the demand and need is still going up only.