How videos on YouTube helped A.S.M.R., a hard-to-describe brain-tingling feeling, become a subcultural phenomenon on the internet

Megan Farokhmanesh / The Verge:
Sarah Perez / TechCrunch:

Apple's subscription announcements last week were aimed at increasing incremental revenue, reducing churn, and emphasizing its brand of safety and curation  —  - We expected a TV event and got a subscription event - news & magazines, games, a credit card and Oprah.