FedEx will try to help retailers compete with Amazon with next-day delivery. Fedex and UPS are obviously nervous of Amazon's moves into last-mile delivery. Meanwhile any brand selling online has to match as much of Amazon's logistics offer as possible (but without putting themselves in Amazon's hands), but it's really hard to do this without Amazon's scale - Fedex might help, but still doesn't have the integrated, start-from-zero model. On the other hand, the more that e-commerce moves from commodity products to experience, the more that vendors want to own the logistics and deliver a unique, un-Amazon experience - the commodity brown Amazon box doesn't work as well.
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